How to Increase Online Store Sales with Coupons
Here’s a useful tip. While working with branded keywords for the Motozilla online store, I discovered searches combining the brand name with the word “coupon,” such as “Motozilla coupon.” At first, I didn’t understand what these searches were about. Then…
I Wrote an In-Depth Article for the Serpstat Blog
Topic 📖: How to Optimize E-Commerce Pagination Pages to Generate Traffic and Sales You can read the article 👉 at this link I’d be happy to receive your feedback in the comments under the article, as well as your likes and shares on Facebook. Feel free to…
Google Never Stands Still
I’m not sure what to call this: rich results, sitelinks, or something else. It’s the first time I’ve seen anything like it. When you search for “Suzuki scooter,” Google displays a block of links listing different Suzuki scooter models. At the top, there…
How We Sell Motorcycle Parts Through YouTube
I really wanted to test video ads in our PPC campaigns. For reference, the promotional video appears while a user is watching the main content on YouTube. It can be skipped after five seconds or watched until the end — you get the idea. For the…
Our Competitors Are Running Ads Targeting Us…
Or perhaps they simply set them up poorly by using broad-match keywords. In the first scenario, they deliberately targeted our brand but failed to refine the ad itself. They could have written something like, “Looking for parts on Motozilla? We’re…
How to Promote an Informational Website and Drive Traffic
The answer is long-form content. More precisely, it’s the semantics and structure of your articles. Read the post, and everything will become clear. Generally speaking, an informational website doesn’t really need to be “promoted.” Instead, you need to…
How to Increase CTR in Contextual Advertising
Let me share a useful trick—just for you, my dear readers. Here’s how you can increase the CTR of your contextual ads and really stand out. Google has a feature called “Google Customer Reviews,” which lets customers rate the quality of service provided…
Yandex Has Gone Too Far
It doesn’t even want to let people get to the actual search results—instead, it tries to make them click on an ad directly from the search suggestions. Officially, this format is called a “banner above the suggestions in the Yandex search bar.” Do you…
E-Commerce Pagination Pages Drive Traffic
As long as there are skeptics, I’ll keep showing that e-commerce pagination pages can drive traffic and generate sales. Next up is the city of Odesa. This page on our website is optimized for the query “motorcycle parts Odesa”:…
Google Analytics Data for Landing Pages
After seeing how many “not sure about that” reactions the previous post received, I felt encouraged to keep going. Here is a screenshot from Google Analytics showing the landing pages. One of the highlighted pages is a pagination page optimized for the…