I really wanted to test video ads in our PPC campaigns.
For reference, the promotional video appears while a user is watching the main content on YouTube. It can be skipped after five seconds or watched until the end — you get the idea.
For the experiment, I selected the Delta moped parts category.
To avoid spending money on expensive filming and editing, I prepared a brief and ordered a short doodle video from a freelancer.
The resulting video looked like this.
I wasn’t expecting many sales. I simply wanted to test the placement and run the video as a brand awareness ad. It occasionally generated clicks and sales, but it never even broke even.
Then something magical happened in July: the video took off and generated 22 sales worth UAH 10,000.
I double-checked the data in our Google Ads account, and everything matched.
Most importantly, the return on ad spend was excellent.
What does the number 15 in the screenshot mean?
👉🏻 For every UAH 100 we invest, we generate UAH 1,577 in sales.
What’s the takeaway?
👉🏻 Keep testing and experimenting with different advertising formats.
We’ll see how the video performs going forward. Perhaps Google has improved its algorithms and is now showing it to the most interested users, since the campaign objective is “Maximize Conversions.”
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