Here’s a useful tip. While working with branded keywords for the Motozilla online store, I discovered searches combining the brand name with the word “coupon,” such as “Motozilla coupon.”
At first, I didn’t understand what these searches were about. Then I realized that customers who already know Motozilla and have purchased from us before are searching online for discounts and coupons before placing another order. If they find a coupon, they are very likely to make a purchase.
👉 What did I do?
1. I created a coupon called “30JUNE” in the admin panel, offering a 5% discount on an order
2. I made the coupon valid until the end of June
3. I created a forum thread containing a description of the coupon and information about using it in our store. Its title was “Motozilla Discount Coupon 2020”
4. The forum thread reached the top of the search results for “Motozilla coupon”
👉 What results did I get?
✅ In one month, the coupon generated 11 additional sales worth a total of UAH 4,384 (I’ve attached a screenshot showing the coupon usage statistics)
👉 How can this be scaled?
✅ Create similar coupons every month to encourage repeat purchases — which is exactly what I’m doing.
I never cease to be amazed by the different ways you can increase sales and attract customers 🤔. Try looking for similar search queries related to your own projects and repeat this experiment. It works — I’ve tested it myself 🤞
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