I Wrote an In-Depth Article for the Serpstat Blog
Topic 📖: How to Optimize E-Commerce Pagination Pages to Generate Traffic and Sales You can read the article 👉 at this link I’d be happy to receive your feedback in the comments under the article, as well as your likes and shares on Facebook. Feel free to…
Google Never Stands Still
I’m not sure what to call this: rich results, sitelinks, or something else. It’s the first time I’ve seen anything like it. When you search for “Suzuki scooter,” Google displays a block of links listing different Suzuki scooter models. At the top, there…
How We Sell Motorcycle Parts Through YouTube
I really wanted to test video ads in our PPC campaigns. For reference, the promotional video appears while a user is watching the main content on YouTube. It can be skipped after five seconds or watched until the end — you get the idea. For the…
Our Competitors Are Running Ads Targeting Us…
Or perhaps they simply set them up poorly by using broad-match keywords. In the first scenario, they deliberately targeted our brand but failed to refine the ad itself. They could have written something like, “Looking for parts on Motozilla? We’re…
How to Promote an Informational Website and Drive Traffic
The answer is long-form content. More precisely, it’s the semantics and structure of your articles. Read the post, and everything will become clear. Generally speaking, an informational website doesn’t really need to be “promoted.” Instead, you need to…
How to Increase CTR in Contextual Advertising
Let me share a useful trick—just for you, my dear readers. Here’s how you can increase the CTR of your contextual ads and really stand out. Google has a feature called “Google Customer Reviews,” which lets customers rate the quality of service provided…
E-Commerce Pagination Pages Drive Traffic
As long as there are skeptics, I’ll keep showing that e-commerce pagination pages can drive traffic and generate sales. Next up is the city of Odesa. This page on our website is optimized for the query “motorcycle parts Odesa”:…
Google Analytics Data for Landing Pages
After seeing how many “not sure about that” reactions the previous post received, I felt encouraged to keep going. Here is a screenshot from Google Analytics showing the landing pages. One of the highlighted pages is a pagination page optimized for the…
How to Optimize E-Commerce Pagination Pages for Geo-Targeted Queries
In the comments on Facebook, someone asked me about a post in which I explained how to optimize e-commerce pagination pages for geo-targeted queries. The person was genuinely surprised by the method I had used for the store and said something along the…
About Manipulating Search Suggestions
I didn’t even have to do anything. It all happened naturally. Search suggestions for Jawa and Minsk motorcycles appeared on their own. So far, this hasn’t affected the rankings in any way. The positions for the queries “parts for Jawa” and “parts for…