While working on content projects, a thought crossed my mind: how could I save money on unique content while still generating traffic? This wasn’t about UGC (User-Generated Content).
While browsing the Kwork.ru marketplace, I came across an offer from someone selling unique articles salvaged from the archives of old websites. They guaranteed 100% uniqueness (verified via Text.ru) and high-quality material. It was incredibly cheap—an article of 3,000 characters cost just 20 rubles.
What was the idea? To buy these unique articles, publish them on a site, and see if the sheer volume of content would drive traffic. I didn’t hesitate for long. I bought 200 articles, quickly threw together a WordPress site, and uploaded the posts.
Two or three weeks later, everything had been indexed. I began to monitor the results these 200 archived articles could deliver. It’s worth noting that I had selected the articles based on search intent—topics like “how to do X,” “where to find Y,” “what happens if Z,” and so on—essentially, answers to common questions.
Two months later, almost nothing had happened. There were only very sporadic, isolated visits from users.
There’s no traffic, but the articles are indexed.Conclusion: Buying articles from an archive in the hope that they’ll generate traffic probably isn’t worth it. It’s better to prepare high-quality briefs for articles from the start and put in the time—which is what I’ve always done before.
Using them for link profile diversification and indexing purposes is an option (especially for those selling links from their sites on exchanges who want to lower the percentage of “spammy” paid articles containing links), but not for promoting quality projects with the aim of getting traffic.
So, that was an unsuccessful experiment…
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