I’ve noticed something interesting about cross-brand traffic. Some sites deliver a solid registration-to-deposit conversion rate. On others, users register, but the conversion to deposit is poor — or there are no deposits at all.
Logically, the search intent should be the same: users are searching for brand-related keywords. The brands are also similar, with comparable products and designs. Yet visitors from one site register and deposit, while visitors from another don’t.
It seems there’s some user psychology at play here. But what exactly is missing? 🙂
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