
Average Conversion Rate on Single-Brand Websites
From time to time, people message me asking questions like: what is the average conversion rate on single-brand websites?
Click2Reg
Reg2Dep
Click2Dep
In most cases, I reply that there is no such thing as an average conversion rate. The screenshot shows an example of a website targeting Poland. It received almost 200 targeted clicks in a month, resulting in 26 registrations and zero deposits—even though there are 8 offers in the grid. None of them are gaining traction. At least not yet.

This happens quite often until you find a decent offer and the right combination—one that converts traffic from your website and your keywords on the advertiser’s website. And if we take it a step further, you need the player not just to make a deposit and fuck off, but to keep playing. Otherwise, you hit a cap of 10 FDs and have to move on and look for other offers)
Once again, these are the benchmarks I use:
100–150 clicks — 1 deposit (the minimum acceptable result)
100 clicks and 2–3 deposits — excellent
100 clicks and 4+ deposits — outstanding, exceptional, an ultra-high conversion rate 🙂
That’s about it)
Wishing everyone plenty of backlinks and top rankings!
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CIS and international markets (gambling, casinos, dating, crypto, and white-hat projects)
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