Or perhaps they simply set them up poorly by using broad-match keywords.
In the first scenario, they deliberately targeted our brand but failed to refine the ad itself. They could have written something like, “Looking for parts on Motozilla? We’re cheaper,” added ad extensions, extra links, and a phone number… They could also have linked to motorcycle parts instead of walk-behind tractors.
The second theory makes me much happier. If Google considers our branded search query “Motozilla” relevant — or even equivalent — to the keyword “motorcycle parts,” then it’s time to open the champagne. This is the best day in an SEO specialist’s life 🥳
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