We’ve finally found a way to partially monetize our views and followers ) And that’s without counting direct visits through the links in our profile descriptions or purchases made without promo codes, which are practically impossible to track.
In general, it’s difficult to assess the impact of social media on the store’s sales. I understand that millions of views and more than 100,000 followers across all our social media platforms benefit the business, but measuring that impact is extremely difficult.
I don’t know how to determine exactly when someone decided to make a purchase, which video in their Facebook feed influenced that decision, or which channel they eventually used to visit our website and place an order.
Please share in the comments how you work with social media in e-commerce. Direct link clicks, sales through private messages, coupons and promo codes — what else do you use?
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