The store has around 200,000 products, and the inventory is constantly changing: some items disappear, while others come back in stock. Writing a unique description manually for every product page is simply unrealistic under these conditions.
We currently use a variable-based template system, but it doesn’t provide any genuinely unique information about a specific product. A small number of items have proper descriptions supplied by the vendor, but they make up only a tiny part of the catalog. Everything else is either template-based or AI-generated.
What solution would you recommend at this scale? Should we generate descriptions with AI based on product specifications, improve the template system, or avoid spending resources on the entire catalog and focus only on priority categories and products that already receive impressions and traffic?
I’d be interested to know how you handle this challenge for large e-commerce websites.
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