21 Steps for Basic Landing Page Optimization

Here are 21 steps I personally use to optimize a landing page.

1. Research keywords for the category in Russian and Ukrainian.
2. Prepare a content brief for the category description, review the finished copy, and add it to the page.
3. Plan the page’s H2, H3, and H4 heading structure (using a browser extension).
4. Title: write one specifically for the page, taking the keywords and search results into account. Add an emoji if appropriate.
5. Description: write one specifically for the page, taking the keywords and search results into account. Add an emoji if appropriate.
6. Add a category-specific selling point or trigger phrase to the search snippet. For vibrators, for example, that could be a mention of Mila Kunis or a call to action such as “have an orgasm” or “buy now” to improve CTR.
7. H1: write one specifically for the page, taking the keywords and search results into account. Add an emoji if appropriate.
   😍 Keywords: cover the main terms, variations, and synonyms people use to find the category. Add images to the page description.
8. Add one or two product videos or reviews.
9. Publish five blog articles linking to the category with keyword-based anchor text.
10. Add a table of the Ukrainian cities and regions where you ship products.
11. Add a table linking to pages in the main category. Use varied anchor text that differs from the navigation menu.
12. Add a table showing five top products and their prices to target price-related searches and potentially appear in a featured snippet.
13. Add a comparison table featuring the most expensive, cheapest, and most popular products, with the aim of getting that information into the search snippet.
14. Add a reviews section to the category description and decide how to present it.
15. Prepare an anchor text list with five to seven main keywords.
16. Order forum and community link placements using those keywords.
17. Bring the page’s DR/URL Rating at least up to the level of leading competitors — 20+.
18. Place medium-quality editorial links through marketplaces and outreach.
19. Publish at least one press release on a quality site to help with indexing: choose a site, write the copy, and arrange the placement.
20. Add links to the page from social media (social signals).

What else do you do beyond the steps above? Please share your tips in the comments.

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CIS and international markets (gambling, casinos, dating, crypto, and white-hat projects)

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