
Backlink Case Study for a Sports Betting Project
Niche: Betting (sports betting)
Duration: 11 months
Number of backlinks placed: 1,600+
GEO: Europe—pages in multiple languages
The traffic refused to grow for a long time, but at the beginning of summer, a large group of keywords finally entered the top search results and began attracting organic users.
The strategy focused on publishing backlinks on editorial and blog platforms. We created substantial articles—ideally at least 5,000 characters—and added images and videos to improve indexing. Most importantly, this helped the pages remain indexed for as long as possible. The following types of backlinks were used:
🟢 Editorial backlinks from blogs
🟢 Crowd profiles that allowed substantial amounts of content
🟢 Editorial backlinks from Web 2.0 platforms
🟢 High-authority submission backlinks
The project also received:
🟢 Homepage backlinks with exact-match anchors
Because the pages contained substantial amounts of content, the backlinks were indexed well. Even without an indexing service, the indexing rate reached approximately 30–50%, which is a good result. The remaining backlinks were indexed in two or three stages using Tier backlinks and indexing services.

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CIS and international markets (gambling, casinos, dating, crypto, and white-hat projects)
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