Someone ordered a Doc Johnson William Seed masturbator from the sex shop for UAH 1,349.
According to Google Search Console, the store’s traffic is approaching 130–140 visitors per day. The number of orders is increasing, which is great to see. I had already optimized the website’s category pages and thought that my work on keyword research was complete and that these categories would generate most of the traffic. But no—I don’t think I’ve ever been so wrong.
Product pages are where another huge pool of keywords can be found. Yes, it turns out that sex toys are a lot like smartphones—for example, an iPhone 15 with 32 GB of storage. There is search demand, and people Google specific toys by their names and models. This was a real discovery for me. Not only vibrators—the most popular type of toy—but also masturbators, vibrating eggs, different types of plugs, and many other products have their own names and models.
I started analyzing product pages and collecting keywords in Serpstat for the most popular brands, including Womanizer and Satisfyer. Logically, if I can rank at the top for these queries, the conversion rate should be significantly higher than the conversion rate from category-page traffic.
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CIS and international markets (gambling, casinos, dating, crypto, and white-hat projects)
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