The longer I work in SEO, the more clearly I understand one simple thing: in SEO, the winners aren’t those who make everything look perfect—they’re the ones who do a lot and do it quickly.
The opposite approach is building the perfect website. I used to do everything by the book too:
🟢 Spent a long time choosing a niche
🟢 Created a prototype
🟢 Looked for a designer
🟢 Approved the logo
🟢 Spent weeks choosing a template
🟢 Searched for the “perfect” copywriters
🟢 And only then launched the website
As a result, I launched only one or two websites every six months. It caused a lot of stress and brought almost no traffic. And what about testing hypotheses? I never even reached that stage.
What conclusion did I reach? Gambling taught me this—it’s the engine of progress. I changed my approach. Now everything is much simpler:
🟢 See an idea—immediately install a WordPress template
🟢 Quickly fill the website with at least some content
🟢 Submit it for indexing and observe the results
🟢 Build different types of backlinks: crowd links, submissions, and guest posts
🟢 See what takes off and what doesn’t
Sometimes only one website out of 10 or even 50 takes off. But that one website pays for everything else. By testing a large number of hypotheses, I find what works in my specific case, GEO, website, and brand. It doesn’t matter what the experts say—my situation and my website will always be unique.
Here’s an example from India:
I built 15 satellite websites for one affiliate program. Two never gained traction, five died quickly, but one brought me traffic and income I would never have discovered if I had spent all my time perfecting a single project. Now I’m taking the next brand and building 56 websites for it 🙂
Another example comes from a content project: I launched one website with “perfect keyword research,” and it died. Meanwhile, the neighboring websites with poorly written content started growing.
The conclusion is simple:
Speed + quantity = the path to quality. You don’t know what will work because Google has become highly unpredictable. But the more attempts you make, the sooner you’ll find something that takes off. Then you can strengthen it, scale it, and polish it. In other words, your action funnel needs to be as wide as possible at the beginning: lots of websites, different types of backlinks, and plenty of varied content.
People spend months deciding which backlink to buy, checking the KD of every keyword in Ahrefs, developing strategies and tactics, and getting everything approved. In the end, they spend $500 on backlinks over six months and wait for a miracle.
So don’t delay. Test hypotheses faster: buy backlinks, build websites, and create and publish content.
Hugs to everyone!
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Need backlinks? Send me a private message on Telegram: https://t.me/andrey_soroka
CIS and international markets (gambling, casinos, dating, crypto, and white-hat projects)
My channel about SEO, link building, and iGaming: https://t.me/info_site
