One of the most important—and, in my opinion, underrated—techniques is writing articles using the right LSI phrases. It is precisely these additional words and synonyms that help to cover a topic more comprehensively, attract low-frequency traffic, improve readability, and reduce the overall keyword density.
Let me give you an example of how diverse clarifying queries can be for a single phrase. I was preparing a content brief for an article titled “How a man can get rid of belly and side fat at home.” The main phrase was “get rid of belly fat.” After processing the LSI queries, I ended up with the following list.
It turns out you can get rid of:- a protruding belly
- an age-related belly
- a bloated belly
- a bulging belly
- a huge belly
- belly cellulite
- a stretched belly
- a sagging belly
- a fat belly
- a round belly
- a distended belly
- lower belly fat
- excess belly fat
- a beer belly
- belly fat
I am very I doubt a copywriter would use even half of these specific details when writing an article. Yet, they are very important. That’s why I’ve put together a selection of services and tools I use to gather LSI phrases.
- Yandex and Google search suggestions: enter a query, press the space bar, and review the suggested options.
- Yandex and Google search recommendations found at the bottom of the search results page.
- Yandex Wordstat: “tails” (long-tail variations) following your keyword and low-frequency queries with a volume of 5–10 impressions per month.
- Arsenkin — https://arsenkin.ru/tools/sp/. Enter a keyword, and the service automatically generates a list of single-word LSI queries.
- Textanalyzer — http://www.textanalyzer.ru/. Upload the text of a competitor ranking high for your target keyword, and the service displays word usage statistics.
Next, instruct the copywriter to incorporate these words into the text. This boosts the publication’s relevance and ensures the widest possible semantic coverage of the topic.
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