I’d like to share the results of the internal optimization work carried out on a medical website—specifically, writing and adding descriptions to the ultrasound equipment category pages on my client’s website.
We collected a semantic core for the category, including all possible long-tail and low-volume keywords. Since the overall search volume was relatively low, we needed to target every relevant query available. Based on this semantic core, we wrote the meta tags and prepared a content brief for the copywriter. The meta tags were implemented, but the category pages did not yet contain any text.
The website reached its initial positions. After the content was added and indexed, I checked the rankings again and saw the following results. I believe the category descriptions helped improve the rankings slightly. It is still a young website—the domain is only one year old.
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