
Impressions Are Increasing, but the Search Position Isn’t Changing

Can someone explain how impressions for one of my projects keep increasing in Google Search Console while its average position remains around 60? Logically, does this mean that users see my page in the 60th position on average?
Who even scrolls that far down the search results? And how can there be so many impressions but almost no clicks? Logically, with such a low average position across all keywords, there shouldn’t be that many impressions. Or am I wrong? 🙂
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