I carefully studied the search results for the main keywords across several Tier 2 European countries. I noticed that the top 50 includes many young, visually poor websites with almost zero DR. You won’t see anything like that when looking at search results for brand-related queries in a market such as Australia.
Google doesn’t have an official website that serves as the definitive answer to a query such as “online casinos in Romania.” This means that virtually any website can rank for it and potentially take the top position. Brand-related queries are different. Ranking first is almost impossible because it’s difficult to convince Google that your website is the official one.
The best you can realistically aim for is second place or queries such as “brand + login,” “brand + app,” and similar variations. The search results also contain numerous social media profiles, Trustpilot pages, and other authoritative platforms that are difficult to outrank. With casino review websites, you’re mainly competing against other affiliate sites or sports websites that have created dedicated internal pages about online casinos.
I’m currently preparing the specifications for the template, collecting keywords, registering domains, and planning to launch 10 websites targeting one GEO. After that, I’ll choose another GEO to expand into. At the moment, my portfolio only includes brand-focused and slot-focused websites.
Back to work.
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Need backlinks? Send me a private message on Telegram: https://t.me/andrey_soroka
CIS and international markets (gambling, casinos, dating, crypto, and white-hat projects)
My channel about SEO, link building, and iGaming: https://t.me/info_site
