
How Many Deposits Do 100 Cross-Brand Clicks Generate?
1 deposit for an offer is a coincidence; 2 deposits already indicate a pattern. That’s what I was taught 🙂 I try to split-test offers based on this principle.
I don’t remember where I got this from, but I follow these Click-to-Deposit benchmarks for cross-brand traffic:
100–150 clicks — 1 deposit (the minimum acceptable result).
100 clicks — 2–3 deposits (a good result).
100 clicks — more than 3 deposits, sometimes even 5–7 (an excellent result).
What benchmarks do you use?
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